Privacy Policy

01Who we are

Dale is a service of Me Rigani Productions, Inc., a California corporation doing business as GetDale (“Dale,” “we,” “us,” or “our”). Our principal place of business is 4210 York Blvd, Los Angeles, CA 90065. Our fictitious business name was filed with the Los Angeles County Registrar-Recorder/County Clerk on April 21, 2026 (Filing No. 2026086330).

Dale provides AI-powered phone answering, job booking, and customer communication tools to small trade businesses. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

02Scope of this policy

This policy covers two distinct groups of people whose information may pass through Dale:

• Clients — the trade business owners and employees who subscribe to Dale and use our service to manage their phone, calendar, and customer communications.
• End users — the customers, leads, and callers who contact a Client's business and interact with Dale's AI agent on the Client's behalf.

Where this policy refers to “you” without qualification, the relevant section applies to both groups. Where the practices differ, we identify which group is being described.

03Information we collect

From Clients (subscribers)

• Account information: name, business name, business address, email address, phone number, and login credentials.
• Billing information: payment card details (processed and stored by Stripe; we do not store full card numbers on our systems), billing address, and subscription history.
• Onboarding information: business operating hours, service area, services offered, calendar configuration, voice samples for voice cloning, and other details you provide to configure your Dale agent.
• Usage information: log-in records, feature usage, support requests, and SMS replies you send to our automated check-ins.

From end users (callers)

• Call data: caller phone number, call duration, time and date of call, audio recording of the call, and a written transcript generated from that recording.
• Information you provide on a call: name, phone number, email address, service address, project or service description, scheduling preferences, and any other information you share with the AI agent.
• SMS data: mobile phone number and the content of text messages you exchange with the Client's Dale-powered number.

Automatically collected (website visitors)

• Technical data: IP address, device type, browser, operating system, referring URL, and pages visited.
• Cookies and similar technologies: we use a minimal set of cookies for essential site functionality. We do not use cookies to track you across other websites for advertising purposes.

04How we use information

We use the information described above to:

• Provide, operate, and maintain the Dale service;
• Answer Clients' phone calls and book appointments on their behalf;
• Send Clients daily check-in summaries, lead notifications, and other operational messages;
• Send end users transactional confirmations (e.g., appointment confirmations, follow-ups) on a Client's behalf;
• Process subscription payments and send billing receipts;
• Improve the accuracy, safety, and reliability of our AI agents and underlying models;
• Provide customer support and respond to inquiries;
• Detect, prevent, and address fraud, abuse, security incidents, and violations of our Terms of Service;
• Comply with legal obligations and enforce our agreements.

We do not sell personal information, and we do not share personal information with third parties for their own marketing purposes.

05SMS communications

Dale sends and receives SMS text messages through licensed telecommunications providers. There are two distinct SMS programs.

Client SMS program

When you subscribe to Dale, you consent to receive transactional and operational text messages from us, including daily morning check-in summaries, lead notifications, appointment alerts, billing notices, and service announcements.

• Message frequency: recurring; varies based on call volume and feature usage. You may receive multiple messages per day.
• Message and data rates: may apply, depending on your mobile carrier plan.
• Opt out: reply STOP to any message to unsubscribe from automated SMS. You will receive one confirmation message and no further messages. Note that opting out of SMS may materially limit the value of the Dale service, and we may follow up by email or phone to confirm.
• Help: reply HELP to any message, or contact support@getdale.ai.

End-user SMS program

When you call a phone number operated by one of our Clients, the Client may send you transactional text messages through Dale — for example, an appointment confirmation, a follow-up after a service visit, or an invoice. These messages are sent on the Client's behalf and are subject to the Client's own opt-in and opt-out practices. You may reply STOP at any time to opt out of further messages from that Client.

06Phone calls & AI handling

When you call a phone number operated by one of our Clients, your call may be answered by an automated AI voice agent. The agent will identify itself as an AI assistant at the start of the call and will inform you that the call is being recorded.

• Recording: calls are recorded and transcribed to provide the service, maintain records for the Client, and improve the quality and safety of the AI system. By continuing the call after the recording disclosure, you consent to the recording. If you do not consent, you may end the call at any time.
• AI processing: call audio and transcripts are processed by third-party AI providers (see Subprocessors below) to understand your request, schedule appointments, and generate replies.
• Storage: recordings and transcripts are stored on the Client's account within Dale's infrastructure. The Client controls how long this data is retained, subject to our default retention periods.
• Live transfer: in some cases, the AI agent may transfer your call to a human at the Client's business. Recording continues during the transfer unless the Client's policy provides otherwise.

07How we share information

We share information only as described below.

• With our Clients: end-user information collected during a call to a Client's business is shared with that Client. The Client uses this information to provide their goods or services to you.
• With service providers (subprocessors): we share information with the trusted vendors listed below who help us operate the service. These providers are bound by contract to use information only as we direct.
• For legal reasons: we may disclose information when required by law, subpoena, court order, or to protect the rights, safety, or property of Dale, our Clients, end users, or the public.
• In a business transfer: if Dale is acquired, merged, or sells substantially all of its assets, information may be transferred as part of that transaction. We will notify you and provide options consistent with applicable law.

We do not sell or rent personal information, and we do not share it with third parties for their own advertising or marketing purposes.

08Subprocessors

Dale relies on the following service providers to deliver the service. Each is bound by data processing terms and provides industry-standard security commitments.

We may add or change subprocessors as the service evolves. Material changes will be reflected in updates to this page.

09Data retention

We retain information as follows:

• Client account data: for the life of your account and for up to 90 days after termination, except where longer retention is required by law (e.g., billing records under applicable tax law).
• Call recordings and transcripts: by default, retained for 12 months from the date of the call, after which they are deleted unless the Client has configured a different retention period or applicable law requires longer retention.
• SMS message logs: retained for 12 months from the date of the message.
• Billing records: retained for the period required by applicable tax and accounting law (typically 7 years).

You may request earlier deletion as described in the California privacy rights section below.

10Security

We use reasonable administrative, technical, and physical safeguards to protect information — including encryption in transit, access controls, and limiting employee access to data on a need-to-know basis. Our subprocessors maintain their own security programs.

No system is perfectly secure. If we become aware of a breach affecting your personal information, we will notify you in accordance with applicable law.

11California privacy rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with the following rights regarding your personal information:

• Right to know what personal information we have collected about you, the sources of that information, the purposes for which we collected it, and the categories of third parties with whom we have shared it.
• Right to delete personal information we have collected about you, subject to certain exceptions.
• Right to correct inaccurate personal information we maintain about you.
• Right to opt out of sale or sharing of personal information for cross-context behavioral advertising. Dale does not sell or share personal information for these purposes.
• Right to limit use of sensitive personal information. Dale does not use sensitive personal information for purposes that trigger this right.
• Right to non-discrimination for exercising your rights.

How to exercise your rights

To submit a request, email support@getdale.ai with the subject line “California Privacy Request.” We will verify your identity before fulfilling the request and will respond within the timeframes required by law (generally 45 days, with one 45-day extension where reasonably necessary).

You may designate an authorized agent to make a request on your behalf. We will require the agent to provide written authorization signed by you, and we may verify your identity directly.

Categories of personal information collected (last 12 months)

• Identifiers (name, email, phone number, IP address);
• Customer records (billing and service address);
• Commercial information (subscription history);
• Internet activity (interactions with our website and service);
• Audio and electronic information (call recordings, transcripts, SMS content);
• Geolocation information (general, derived from IP address);
• Inferences drawn from the above (e.g., service preferences).

12Children's privacy

Dale is intended for use by businesses and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at support@getdale.ai and we will delete it.

13International users

Dale is operated from the United States and is intended for users in the United States. If you access the service from outside the U.S., you understand that your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

14Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects when the most recent changes took effect. Material changes will be communicated to Clients by email or in-app notification at least 30 days before they take effect.

15Contact us

If you have questions about this Privacy Policy or our practices, please contact us:

• Email: support@getdale.ai
• Mail: Me Rigani Productions, Inc., dba GetDale, 4210 York Blvd, Los Angeles, CA 90065